Privacy & Cookie Policy


1 The PAWER website (the Site) is owned and operated by Pawer Limited a company registered in England and Wales with company number 10522254 and registered office at 65 Keepers Coombe, Crown Wood, Bracknell, Berkshire RG12 0TW(we, us). By using the,you agree to be bound by this privacy policy (the Privacy Policy). This Privacy Policy affects your legal rights and obligations so please read it carefully. If you do not agree to be bound by this Privacy Policy, do not use the Site.

2. We reserve the right to update this Privacy Policy from time to time at our discretion. If we do so, the updated version will be effective as soon as it is accessible. You are responsible for regularly reviewing this Privacy Policy so that you are aware of any changes to it.

3. We are committed to respecting your privacy. This Privacy Policy sets out how we collect, use and share information that identifies you or is otherwise associated with you. If you have any questions, you can contact us by email at

Collecting Personal Data

4. We will collect personal data, such as name, email address,date of birth and geographical address of users of the Site either automatically when you register, or as otherwise provided by you to us. The personal data that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal data. You must not register under someone else’s name. Please keep your log-in details confidential. You are responsible for all activity under your account.

5. When you use the Site, we automatically collect and store information about your device and your activities. This information could include (a) your computer or other device’s unique ID number; (b) your mobile device’s geographic location; (c) your IP address; (d) technical information about your device such as type of device, web browser or operating system; (e) your preferences and settings such as time zone and language; (f) how long you used the Site and which services and features you used.

Use of your personal data

6. We may use your personal data to (a) manage your accountand provide the services and support you request, including sharing your personal information between users in accordance with the Site Terms of Use [link]; (b) prevent potentially prohibited or illegal activities and enforce the terms of use of the Site; (c) customise, measure and improve our services, content and advertising; (d) tell you about our services; (e) better understand our users, diagnose and fix problems; and (f) on an anonymous basis, for research purposes and for our general business purposes.

7. Otherwise, we do not share personal data with others except (a) when we inform you and you agree to having your personal data shared; (b) to allow advertisers and advertising networks to collect information about your computer or mobile device, activities, and geographic location to enable them to display targeted ads to you; (c) to respond to legal requirements (including under the Data Protection Act 1998 as amended, or its local equivalent) or protect a third party’s rights, property, or safety; (d) to any service providers, sub-contractors and agents that we may appoint to perform functions on our behalf and in accordance with our instruction; and (e) inconnection with, or during negotiations of, any merger, sale of assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

8. We shall not transfer personal data outside of the European Economic Area without your prior written consent .

Dog data

9. We also collect data relating to your dog that you upload to the Site. We may use your dog data to allow advertisers and advertising networks to display targeted ads to you. We may also share your dog data with third parties for research and general business purposes.


9. When you provide your personal data to us, you expressly consent to receive marketing emails and messages from us. You can choose to no longer receive marketing emails and messages from us by notifying us by email at or by clicking ‘Unsubscribe’ on our marketing emails.

10. We shall therefore retain your personal data in our records for marketing purposes until you notify us that you no longer wish to receive marketing emails and messages from us.


12. A cookie is a small text file containing a unique identification number that is transferred (through your browser) from a website to the hard drive of your computer. The cookie identifies your browser but will not let a website know any personal data about you, such as your name and/or address. These files are then used by websites to identify when users revisit that website.

13. The Site uses a session cookie (PHPSESSID) so that we can recognize you when you return and personalize your settings and preferences. Most browsers are initially set up to accept cookies. You can change your browser settings either to notify you when you have received a cookie, or to refuse to accept cookies. Please note that this Site may not operate efficiently if you refuse to accept cookies. We also use Google Analytics to monitor how the Site is used. Google Analytics collects information anonymously and generates reports detailing information such as the number of visits to the Site, where visitors generally came from, how long they stayed on the Site, and which pages they visited. Google Analytics places several persistent cookies on your computer’s hard drive. These do not collect any personal data. If you do not agree to this you can disable persistent cookies in your browser. This will prevent Google Analytics from logging your visits.


14. We take appropriate technical and organizational measures against unauthorised or unlawful processing of your personal information and against accidental loss or destruction of, or damage, to personal information. The technology that we use and the security policies which we have implemented are intended to safeguard your information from unauthorised access and improper use. However, no system can be completely secure. Therefore, although we take steps to secure your personal information, we do not promise that your personal information, or other interactions with the Site, other users or us will always remain secure.

Your rights

15. You have the right to obtain from us a copy of the personal data that we hold for you, and to require us to correct errors in the personal data that we process for you if it is inaccurate or incomplete. You also have the right at any time to require that we delete your personal data, but you acknowledge that if we do so, your account will terminate.To exercise these rights, or any other rights you may have under applicable laws, please contact us at


16. In this Privacy Policy (a) headings are for convenience only and do not affect interpretation; (b) words in the singular include the plural; and (c) including means including but not limited to.

17. If any provision of this Privacy Policy is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision shall be construed, as nearly as possible, to reflect the intentions of the parties and all other provisions shall remain in full force and effect.

18. This Privacy Policy shall be governed by and construed in accordance with the law of England and Wales, and you agree to submit to the exclusive jurisdiction of the English Courts.

PAWER – Acceptable Use Policy

This Acceptable Use Policy applies to the content you provide to the PAWER website (User Content) either within your profile, within any feedback you submit to the website or in relation to any products or services you wish to offer for sale.  This Acceptable Use Policy forms part of the PAWER Terms of Use.
PAWER provides a friendly, supportive and considerate environment where users can comment, exchange opinion and information and connect with each other. Users should ensure that they comply with this Acceptable Use Policy and acknowledge that PAWER may take such action as it deems appropriate for any failure to do so, including removal of any User Content.

User Content must not:

  1. contain any images showing dogs in distress or pain or of dog cruelty or torture;
  1. offer dogs for sale;
  1. include any content which promotes fraudulent, obscene, pornographic, or illegal activities; promotes violence or hatred; or is discriminatory of any group of people; is sexually explicit; or is obscene, offensive, hateful or inflammatory;
  1. include any copyrights, database rights, trade marks or other intellectual property rights that do not belong to you, unless you have the written consent of the owner of such rights;
  1. include any personal insults or attacks including deliberately flaming other users in a manner that might incite or perpetuate a conflict or argument;
  1. encourage or otherwise deliberately or recklessly involve any breaches of applicable laws, regulations, codes of practice and/or guidelines;
  1. interfere with the access, use or enjoyment of the systems of Pawer or any third party, including causing greater demand on the systems than is deemed by us reasonable;
  1. harvest or otherwise collect non-public information about another user obtained through the Site (including email addresses), without the prior written consent of the holder of the appropriate rights to such information;
  1. add a member to your email or physical mailing list without their consent after adequate disclosure, or use their email address or contact details for antisocial, disruptive, or destructive purposes;
  1. use another’s User Content, including by deep-linking, redistributing or facilitating the redistribution of another User’s Content;
  1. include any review or comment that is deliberately dishonest or false.
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